Thought Leadership

FANS or CUSTOMERS? Which do you need to have a sustainable business? The sad story of Leyton Orient Football Club

08/11/2016 08/11/2016

FANS or CUSTOMERS? Which do you need to have a sustainable business? The sad story of Leyton Orient Football Club

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The bursting of the Tesco bubble. When it comes to Customer Experience, bigger does not necessarily mean better!

22/07/2014 22/07/2014

The bursting of the Tesco bubble. When it comes to Customer Experience, bigger does not necessarily mean better!

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20/06/2013 20/06/2013

Resentment is a hard thing to shake off - think hard before you create it

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'I just want to know how many calories!' - the need for honesty, transparency and clarity in the customer experience

11/03/2013 11/03/2013

'I just want to know how many calories!' - the need for honesty, transparency and clarity in the customer experience

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06/11/2012 06/11/2012

Pants! What is wrong with Marks & Spencer?

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