customer journey map Archives

Customer Journey Management – it’s not just about the mapping!
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Customer Journey Management – it’s not just about the mapping!

Customer Journeys, CX Leadership, CX Measurement, CX Professionals, CX Strategy

Customer Journey Management – it’s not just about the mapping!

Customer Experience is now recognised as a profession – as I am sure many are bored with hearing me repeat over and over again! As with any profession, it is defined by a number of competencies, tools, techniques and methodologies that are recognised and practised by thousands of specialists around the world. It is a [...]

By Ian Golding|2018-10-16T11:35:16+01:00February 7th, 2017|Customer Journeys, CX Leadership, CX Measurement, CX Professionals, CX Strategy|8 Comments

Wake up, do stuff, go to bed, wake up again – understanding the true ‘end to end’ customer journey
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Wake up, do stuff, go to bed, wake up again – understanding the true ‘end to end’ customer journey

Customer Journeys

Wake up, do stuff, go to bed, wake up again – understanding the true ‘end to end’ customer journey

Have you heard the term 'customer journey'? Silly question eh? It is becoming increasingly difficult to find anyone in business who has not heard the term. Hearing it and understanding it do not necessarily come hand in hand though. Whilst many hear 'customer journey' banded about as a term, there is still a very long [...]

By Ian Golding|2015-04-13T13:24:04+01:00February 5th, 2014|Customer Journeys|2 Comments