Tag Archives: consistency

I’ll have free Wi-Fi with my Big Mac please! Are you giving customers a reason to keep coming back?

McDonald’s are unlikely to be the only organisation that offers ‘something for nothing’ to all of its customers. However, McDonald’s are in my opinion the only organisation to be able to offer ‘something for nothing’ to so many people in so many places. In the UK alone, there are now approximately 1,200 McDonald’s restaurants – […]

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