About Ian Golding

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So far Ian Golding has created 398 blog entries.

Customer Effort – it’s like pulling teeth!

If you have followed my blog posts for a while, you will know that I am a big believer in using my own experiences to demonstrate all aspects of customer experience management. Doing what I do for a living, I am not necessarily the easiest of customers to please - I would argue that I [...]

By |2015-04-13T13:26:46+01:00October 14th, 2013|Customer retention and loyalty|2 Comments

Facebook is not even 10 years old! How technology and innovation is influencing the customer experience

My eldest daughter Ciara is 10. When she came into the world, Facebook did not exist. It was still just an innovative idea being developed in the mind of its founder, Mark Zuckerberg. A little over three years ago, the iPad did not exist. First launched in April 2010, it is hard to remember what life was like without [...]

Building a Customer-Centric Culture– it’s all about the 3 L’s!

Whenever you start to talk about the concept of a 'customer centric culture', you run the risk of doing the following: Sounding as though you have magic powers that can 'change the world' Sounding ‘fluffy’ Sounding like a ‘consultant’ Now there is nothing wrong with any of those things in principle. I have always aspired [...]

By |2015-04-13T13:27:06+01:00September 30th, 2013|CX Professionals, General, People|2 Comments

‘If we close our eyes, they may go away!’ How bad must things get for a company to listen to its customers?

I have often wondered how bad things need to be for organisations to recognise that they have a problem. Hopefully it is not at the point that there is a loud knock on the door with a large van outside waiting to remove valuables from head office! In a world where most large companies profess to [...]

By |2015-04-13T13:27:14+01:00September 19th, 2013|Customer retention and loyalty, CX Strategy|2 Comments

Shhhhh!! Don’t mention Six Sigma – the truth behind the stigma

I am about to say something that I rarely do in public these days (I bet that got your attention!). I am a Lean Six Sigma Master Black Belt. There.....I did it. To those that do not know what this means, you are probably wondering what on earth I am on about. To those of [...]

By |2015-04-13T13:27:24+01:00September 16th, 2013|CX Measurement, CX Professionals|25 Comments

‘Happy People Sell!’ – happiness and a good LIFE BALANCE benefit everyone

In case you don't know, this is the wonderfully charismatic Nev Wilshere. Nev is the CEO of a company called Save Britain Money (http://www.savebritainmoney.co.uk/index.html). According to their website, the company 'provide a range of money saving services to the British public including; energy efficiency surveys and installation, renewable energy advice, pensions, mortgage reviews, online and [...]

By |2015-04-13T13:27:28+01:00September 12th, 2013|General, People|2 Comments

‘You could win £500!!’ Should you incentivise customer feedback?

I have often wondered about the pros and cons of incentivising customer feedback. I am not sure what kind of person this makes me - hopefully one that is forever focussed on all of the things around us that can and will contribute to customer experiences being made better! Capturing customer feedback is not easy. [...]

By |2015-04-13T13:27:34+01:00September 9th, 2013|Customer Journeys, CX Measurement|2 Comments

Saving Britain’s High Streets – what can we learn from our European cousins?

The state of Britain's High Streets is a subject I have blogged about in the past - here are three of my most recent posts: I'm not paying to park! Why the British High Street might be struggling (October 2012) - https://ijgolding.com/2012/10/18/im-not-paying-to-park-why-the-british-high-street-might-be-struggling/ Stop talking and act NOW!! Is it too late for our high streets? (March 2013) - [...]

By |2015-04-13T13:27:41+01:00September 3rd, 2013|Retail, Travel|8 Comments

Customer Experience – It’s pre-determined by culture!

It is the 15th August 2013. We are slap bang in the middle of holiday (vacation) season! Friends, family, colleagues and associates are travelling by train, planes, boats and buses to destinations near and far. Some will stay within easy reach of home, others  will embark on exotic journeys half way around the world. I myself am [...]

By |2015-04-13T13:27:54+01:00August 16th, 2013|General, Travel|4 Comments
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